👋 Hello.

This is
Good.Choice

Launching in November, Good.Choice is a first of its kind, top of the class, generative offer comparison engine built round a 🤖 that reads T&C’s — all designed to help players make a good choice.

It’s coming soon, folks!

That’s right, Good.Choice is the first offer discovery platform designed for casino and bingo players from the ground up. It's all about finding the right offers on their terms.

Players use The Sentence to prompt our Choice 🤖 who scans the market, reads the T&C’s, then gives 3 Good Choices. So simple, so fast, sooooo useful.

In tests, players show a huge preference for Good.Choice over any other offer comparison site in the market — 73% of people in our surveys said they would use it if we built it, so we did.

The offers playing field is a deliberately complicated and confusing place. We simplify the search experience with an interactive prompt, then cognify it by applying a little bit of appropriate intelligence - in this case, it’s in using machines to read and compare the small print.

This is a Good.Engine product

Good.Choice is the first product from the Good.Engine R&D studio. Launching in November, it’s one of the new comparison machines we’re developing that read the small print so you don’t have to.

We’re in the process of taking this approach of radical simplification to other corners of our dismally designed digital lives, where deliberate confusion reigns and bad choices you don’t want to make abound.

😇
Good Intentions

  • It's our job to create clarity 🔎 out of the deliberate confusion that has been purposefully designed into everyday digital life.

  • We’re setting ourselves up to give back what we can and share what we do in ways that make sense for all of us.

  • You will find no dark patterns or surveillance tech here. We show our workings and explain everything we can, because that’s good.

🧑‍🤝‍🧑
Good People

We’re a team of world class designers, technologists, data scientists and marketers. Between us we’ve been behind billions of eyeballs and billions of dollars for some of the world’s biggest corporations and brands. We’re using that experience for good now.

👋
Contact

Someone’s always around, night and day - our team is small, but beautifully distributed around the world in a thoroughly modern way - so there’s always someone up, tinkering away at the digital coalface. Drop us a line here and we’ll pick it up.

🕶️
Privacy Policy

At Good.Choice, we respect your privacy. Our platform and products are designed with honesty and transparency front and centre. Our robots make comparisons by analyzing terms and conditions while protecting your data.

📃
Terms
& Conditions

  • This website is intended for informational purposes only. The content provided here is not meant to constitute professional advice or services.

  • We do not guarantee the accuracy, completeness, or timeliness of the information on this website. Use the information at your own risk.

  • We are not liable for any damages or losses arising from the use of this website or its content.

  • This website may contain links to external websites. We are not responsible for the content or practices of these linked sites.

  • All content on this website is protected by copyright laws. You may not reproduce, distribute, or use any content from this site without permission.

  • All content on this website is protected by copyright laws. You may We reserve the right to update these terms and conditions at any time without notice. Continued use of the website implies acceptance of any changes.