Be Good
It's our job to create clarity 🔎 out of the deliberate confusion that has been purposefully designed into everyday digital life.

Do Good
We’re setting ourselves up to give back what we can and share what we do in ways that make sense for all of us.

Make Good
You will find no dark patterns or surveillance tech here. We show our workings and explain everything we can, because that’s good.

We’re a team of world class designers, technologists, data scientists and marketers. Between us we’ve been behind billions of eyeballs and billions of dollars for some of the world’s biggest corporations and brands. We’re using that experience for good now.

Someone’s always around, night and day - our team is small, but beautifully distributed around the world in a thoroughly modern way - so there’s always someone up, tinkering away at the digital coalface. Drop us a line here and we’ll pick it up.

This is Good.Choice. We're on a mission to make the betting market a more transparent place. We do this through some pretty cool technology which identifies, reads, and compares the details hidden away in each betting platform's terms and conditions, making sure that you can find offers that work best for you.

In order to deliver on our promise, we'll need to collect and process some of your Personal Data from time to time. This Privacy Policy provides you with all the information around what we collect, why, on what legal basis, who we share it with, and, most importantly, your rights.

Please read carefully. And if you have any questions or concerns, then please feel free to contact us using the details provided below.

Your Data and Privacy:

We take your privacy seriously. This Privacy Policy explains how we handle your personal information - what we collect, why we collect it, how we use it, and your rights regarding your data.

What Data Do We Collect?

• Contact Information: We may ask for your name and email when you first visit our site or app.

• Usage Details: We may track how you use our site or app, including your IP address and activities.

• Marketing Preferences: We note if you opt-in to receive marketing from us.

Cookies:

Cookies are small files that save your settings and record your visits. We use them only to make our site work better and keep track of numbers, not to advertise to you unless you say it's okay. You can turn off cookies anytime, but this might stop you from using our site.

How We Use Your Data:

We use your data to:

• Set up and manage your account.

• Improve your experience and our services.

• Meet legal requirements.

• Protect you and others from fraud.

• Ask for your feedback to improve our services.

• Advertise to you, but only if you choose to receive ads.

On what grounds are we allowed to process your Data?

Sometimes, we'll ask for your express consent to process your data, but otherwise the legal basis will usually be:

• To provide our services.

• To comply with any legal or regulatory obligations.

• Our legitimate interests and those of third parties.

Who Sees Your Data?

We might share your data with:

• Partners and service providers who help us run our site and services.

• Legal advisors and government authorities when needed by law.

• Other businesses, if we sell our company, they will continue to provide the service.

We make sure they respect your data as we do.

Keeping Your Data Safe:

We use strong security measures to protect your data, both technical and through our contracts and processes. We'll only keep your data as long as needed to provide services to you or as required by law.

Your Rights:

• Access and Update: You can ask us for a copy of the data we hold for you, and ask us to update it where necessary.

• Delete: You can ask us to delete any data we hold for you, and we will, unless we're prevented from doing so by our legal obligations.

• Opt-Out: You can stop receiving marketing messages by clicking the unsubscribe link in any message or contacting us via the email/postal address below.

• Transfer: You can ask us to provide a copy of data we hold in a format that you can take to another service.

• Complain: If you're not happy with how we handle your data, you can complain to us, and if you're still not satisfied, you can complain to the data protection authority (below).

Need Help?

If you have questions about your data or this policy, here's how to reach us:

Email: hello@itsagoodchoice.com.

Post: Hollington Wood House, Hollington Wood, Emberton, Bucks MK46 5JH

We're committed to resolving any issues with your data promptly and fairly. If you are unsatisfied with our response for any reason then you have the right to make a complaint to the UK Information Commissioner's Office through their website https://ico.org.uk/.

This Privacy Policy is effective as of 04.05.2024

Good Engine ltd

UK Comp 14752457

1. Use for Information Only
This website is intended for informational purposes only. The content provided here is not meant to constitute professional advice or services.

2. No Warranty
We do not guarantee the accuracy, completeness, or timeliness of the information on this website. Use the information at your own risk.

3. No Liability
We are not liable for any damages or losses arising from the use of this website or its content.

4. External Links
This website may contain links to external websites. We are not responsible for the content or practices of these linked sites.

5. Copyright
All content on this website is protected by copyright laws. You may not reproduce, distribute, or use any content from this site without permission.

6. Changes to Terms
We reserve the right to update these terms and conditions at any time without notice. Continued use of the website implies acceptance of any changes.